Skin Up shop

Interior design of a gift and leather goods shop in Turin. The interior design is intended to be the construction of a theatrical/architectural stage on which every user finds him or herself consciously playing his or her role, as both actor and audience member at the same time. In the actors’ “marquee” (the store), you are attracted by coloured lamps lined up with the simple playfulness of the lights of a fun fair. To enter, you must pass through a triple Palladian window (or “serliana”) that serves both as a door and a display window; it is the proscenium, which separates the external space of the city (the falsehood of the real) from the internal scenic space (the truthfulness of fiction).