IL MERCANTE DI NUVOLE Studio65: cinquant’anni di futuro

First opening of the exhibition “Il Mercante di Nuvole. Studio65: fifty years of the Future “which celebrates the 50 years of activity of Studio65, one of the protagonists of Italian Pop Design and Radical Architecture, founded in Turin in 1965 by a collective of architects gathered around the figure of Franco Audrito, who intended to fight, precisely in those years of revolution, the prevailing conformism of the “modern” style with the weapons of new creative ideas, in the name of the so-called radical design.

Where & When:
GAM – Galleria Civica d’Arte Moderna e Contemporanea, Torino, Italy
27.11.2015 – 28.02.2016

Interior designer in studio
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“At the end of the telling of this wonderful tale, which recounts the story of this adventure – on the occasion of this exhibition, which celebrates the 50th anniversary of the foundation of Studio65 – I have decided to reveal to you my secret; a secret that I have carried with me for all my life and that I no longer want to conceal. Today, I can reveal to you that my architectural work has been nothing but a cover story for my real job, which due to a solemn commitment I had made, I had to keep secret. In reality, since 1965 I have always been, above all, a “Cloud Merchant”. – Franco Audrito”

To discover more about The Merchant of Clouds go to our website

since 1965 I have always been, above all, a Cloud Merchant